How Will the 2025 Tourist Season Affect Real Estate Prices in Croatia?

For many years, Croatia has been one of the most visited and important tourist destinations in Europe. 

Croatia is rich in natural beauty, a total of 1,244 islands, national parks, and a rich cultural heritage. With announcements that the 2025 tourist season will be one of the strongest yet, many are wondering how this will affect the real estate market?

Tourist Season 2025: Expectations and Trends

According to the Croatian National Tourist Board and predictions from travel agencies, 2025 will bring a rise in the number of guest arrivals, especially from Germany, Poland, France, and the USA. 

New direct flights to Adriatic airports, an increasing number of luxury amenities, and the growing popularity of digital nomadism are further boosting interest in Croatia.

Thanks to its mild climate, Croatia is suitable for year-round tourism, so there is increasing investment in amenities that extend the season, such as wellness centers, wineries, and cultural festivals.

How Does Tourism Success Reflect on the Real Estate Market?

1. Increase in demand for apartments and villas for rent

Investors, both domestic and foreign, recognize the profitability of short-term rentals. Many are buying apartments and houses by the sea with the aim of turning them into tourist accommodation. As a result, property prices in popular destinations such as Split, Dubrovnik, Zadar, Brač, and Hvar will continue to rise.

2. Land is becoming “hot property”

The growth of tourism increases interest in building land not only along the coast but also inland. Investors want to build apartment complexes, holiday homes, and boutique hotels. As a consequence, there is a significant increase in land prices, especially in areas with tourism potential that are still undeveloped.

3. Foreign buyers – growing interest in a “second home”

Tourists who regularly return to Croatia are increasingly deciding to buy their own property as a second home or a retirement spot. This further increases demand, particularly near the sea, and often raises prices in the luxury and mid-range market segments.

Potential Challenges and What This Means for Buyers?

Although growing demand is great news, for buyers looking for a home to live in, it may be challenging to find a property at an affordable price, especially near the sea. 

Due to the increasing number of rental apartments, local residents are more often facing a shortage of long-term rentals and high purchase prices.

Buying a property is increasingly becoming a challenge, both financially and logistically.

That’s why it’s important to have a reliable partner in the market. Broker Real Estate Agency, with many years of experience and a professional team, helps clients find the right property – whether it’s for living, investment, or finding the ideal land plot.

Whether you’re looking for a seafront apartment, a vacation home in nature, or an investment opportunity in a tourist zone, contact us with confidence. Our team monitors market trends, provides legal and advisory services, and guides you through the entire process safely, transparently, and professionally.

Conclusion

The 2025 tourist season will certainly have a positive impact on the real estate market – but that impact will not be uniform. Locations that offer a mix of authenticity, nature, and good transport connections will see the greatest surge. On the other hand, there will be an increasing demand for balance between tourism, investment, and sustainable living.

Whether you are an investor, buyer, or just a curious observer, one thing is certain – the Croatian real estate market continues to grow and evolve, and tourism plays one of the key roles in that transformation.