How to Turn Your Apartment into the Most Sought-After on the Rental Market

Considering the growing number of apartments on our coast, it’s important to find a way to make yours stand out and gain as much visibility on the market as possible. The goal of renting is to keep the apartment “booked” for most of the season or ideally – most of the year, in order to achieve the highest profit, which is the very point of apartments as investments.

Why Preparing the Apartment Is Important for Successful Rental

If we want to profit from renting an apartment, the way we present it is key. The first impression plays a very important role and is almost decisive in choosing an apartment. The first impression is most often formed through the photos published in the listing.

We recommend hiring a professional photographer who will be able to bring out the best in the apartment. Thanks to increasingly smarter technology, we can also take very good photos ourselves by paying attention to lighting, framing, and angles. It’s important that the apartment is tidy and clean because details significantly influence the first impression.

Reviews and experiences of previous guests play a big role, so we should always strive to be good hosts. It certainly helps if guests feel safe and comfortable in the space they’re staying in.

Basic Repairs and Renovation

Basic repairs include checking and/or replacing installations, primarily plumbing and electrical, as these are often the most sensitive parts of any residential unit. Check for safety and functionality and replace old ones if necessary.

It is also recommended to check and if needed replace windows and doors for energy efficiency.

To make a good impression, it’s important that walls and floors are clean and fresh.

If we want to refresh the space without large financial burden, we suggest, for example, modernizing lighting, refreshing tile grout, replacing cabinet handles, and making other minor aesthetic changes.

Apartment Equipment – What to Include

Every apartment should have the most basic and essential elements for guest stays. These include wardrobes, beds, a kitchen with appliances (stove and fridge), basic kitchen utensils, as well as clean towels and bedding.

We can always invest in additional equipment, which will certainly raise the nightly rate, increase the apartment’s value and enhance the guest’s impression. Additional equipment includes a dishwasher and washing machine, hair dryer, smart TV, Wi-Fi, iron, etc. Most apartments on the market already have these. However, we can try to improve our offer by using prominent and quality brands.

We should also invest in seasonal equipment, meaning reliable cooling for summer and comfortable heating for winter, depending on the type of tourism we’re focusing on.

To enhance the impression, small touches like welcome gestures – brochures, small souvenirs, sweets, etc. – are recommended.

Interior Design for Greater Impact

We have emphasized the importance of first impressions several times because, visually, first impression – along with location – is what prompts a guest to “click” on your apartment on booking platforms and ultimately choose it among many offers.

If a pleasant interior and good impression are combined with a practical location, that could persuade the guest to spend more than originally planned.

It’s very important to maintain a balance between a beautiful and cozy interior and practicality – meaning a smart layout and features that meet the guest’s needs.

First impressions are also heavily influenced by the choice of interior colors, including wall colors and the colors and patterns of furniture and their harmony. A strong impression will be made by the choice and positioning of lighting, which can greatly affect the atmosphere as long as it is functional and in harmony with the rest of the interior.

Furniture should be carefully chosen to match the size and style of the entire space. It should be clean, well-maintained, and tidy, with little or no signs of wear. Details also make a difference, so a personal touch can be added to the space through a careful selection of decorative elements such as paintings or artwork, plants, and textiles – pillows, curtains, and rugs.

Cleanliness and Maintenance as a Priority

Even the most beautifully designed space, in which a lot of money has been invested, will leave a bad impression if it’s not clean and tidy.

The space should be regularly maintained and cleaned – not just seasonally. During the season, more frequent cleaning and maintenance will certainly be necessary. If it’s not a major financial burden, we can hire cleaning services.

If we clean ourselves, we must pay attention to often neglected small details like switches, doorknobs, glass surfaces, and areas under furniture.

Furniture and equipment should be regularly serviced and refreshed with minor repairs or reupholstering, which is important for the longevity of the interior.

The space should be regularly ventilated, either naturally or via ventilation systems. Investing in quality air fresheners is recommended.

Conclusion

In an increasingly competitive rental market, the key to success lies in the detailed preparation of the apartment and continuous investment in quality. A carefully arranged, functional, and attractive apartment that radiates cleanliness and attention to guests will always be a step ahead and will compete well on the market. First impressions, good layout, additional equipment, and comfort are what guests remember and review – and good reviews are the best marketing tool you can have.

It doesn’t always require large investments. Often, small and thoughtful changes are enough to give the space new energy and leave a strong impression. Successful rental isn’t just about renting out square meters, but about creating an experience. And that’s exactly what can make your apartment the most sought-after on the market.