Phone / WA:+385 98 384 007·E:[email protected]·
Broker
HomepageBlog
Best Locations for Real Estate Investment in Croatia Beyond the Coast

Oct 24, 2025

Best Locations for Real Estate Investment in Croatia Beyond the Coast

Avatar

Zorana Barada

Business secretary

Best Locations for Real Estate Investment in Croatia Beyond the Coast

It is an undeniable fact that the most sought-after and most valuable properties in Croatia are located on the coast, or near the coast, in places with developed tourist infrastructure, because such properties generate quick returns. However, we often forget that a property is not necessarily an investment but someone’s refuge and a safe space to raise a family. 

Due to lower prices, infrastructure investments, and quality of life, more and more people are considering continental Croatia as a place to live, and in the following lines, we will read why to invest there and in which locations.

Why Consider Investing Beyond the Coast

Tourism, as is becoming increasingly obvious, is as profitable a branch of the economy as it is destructive on many levels, as confirmed by the growing dissatisfaction of local residents in numerous European tourist countries.

One of the downsides of tourism is the hindrance of long-term housing due to the uncontrolled rise in property prices in tourist areas, accompanied by increasing living costs, which creates unbearable conditions for individuals and families with average incomes.

As a consequence, many families decide to invest outside tourist zones.

The tourist-infested coast is saturated with excessive construction, drastic seasonal population increases, and increasingly frequent traffic jams, which further complicate everyday life in already demanding circumstances.

Continental regions offer other advantages, depending on the location of investment. Such investments do not necessarily exclude tourism, but it is a different type of tourism compared to the coast. Also, in continental Croatia, returns can be achieved through long-term rentals for workers and students. 

Furthermore, square meter prices inland are still within reasonable limits, unlike the coast, where they have long since become absurdly high.

Main Reasons for Growing Interest in Continental Croatia

Main Reasons for Growing Interest in Continental Croatia

Continental Croatia encompasses many different areas that are not equally developed, so there is, for example, a huge difference between villages in Lika and Zagreb’s suburbs.

Thanks to EU membership and European funds, even in the most rural parts of the country, through infrastructure investments, the quality of life has been raised or is expected to improve in the near future. 

Since jobs are no longer necessarily tied to offices and cities, due to digitalization and remote work, many people can choose where to live regardless of their work. If prices are affordable, infrastructure is developing, and nature is beautiful, as is the case in continental Croatia, it becomes a reasonable place to invest.

Best Cities for Investment in Continental Croatia

Continental Croatia hides numerous locations that are becoming increasingly attractive for real estate investment. While the coast offers quick returns through tourism, the inland provides long-term stability, lower prices, and a better quality of life. 

Zagreb, Osijek, Karlovac, and smaller towns in central Croatia stand out as examples of places where investments pay off, whether through rentals, development of business spaces, or family living.

Zagreb as an Investment Hub

As the capital city, Zagreb represents the largest and liveliest real estate market in Croatia. Property prices per square meter are the highest compared to other places and cities in continental Croatia, but what the city offers justifies these prices. 

Properties in Zagreb are in high demand. The rental apartment market is always active thanks to universities and jobs, attracting both students and workers. As the city continues to grow and develop, new business zones are opening, and more housing is being built for the incoming population and workforce. Investing in real estate in Zagreb is certainly a good decision.

Zagreb as an Investment Hub

Osijek and Slavonia – Affordable Prices and Development Potential

Slavonia, with Osijek as its center, still offers a perfect combination of low property prices, safety of living, and beautiful nature. Thanks to its location and proximity to the borders with Hungary, Serbia, and Bosnia, the Slavonia region attracts interest for logistics and commercial business spaces and warehouses. 

Slavonian villages are suitable for investment in family farms and agritourism, which boosts interest in buying land, houses, and estates.

Karlovac and Surroundings – Close to Zagreb and Natural Advantages 

Karlovac, the famous city on four rivers, only 45 minutes from the capital, is ideal for family houses and land plots at very affordable prices. Its proximity to the border, the highway, and the capital makes it very practical for living, thanks to its location, which places it at a sufficient distance from crowds yet close to essential amenities.

In the city’s surroundings, in its gentle nature, land and houses are ideal investments for eco-living projects and tourism potential. This has especially come into focus after the pandemic, as more people began searching for new lives away from urban centers and city bustle.

Central Croatia – Opportunities in Smaller Towns and Villages

Central Croatia offers numerous opportunities for long-term-minded investors. The region includes several smaller towns such as Bjelovar, Križevci, Petrinja, and Sisak. These towns are well connected, and thanks to the proximity of the highway, they are easily accessible from the capital. 

Property prices in these towns are affordable for the average resident, and the quality of life is favorable due to high safety levels, cultural heritage, unspoiled nature, and proximity to all important amenities.

Central Croatia – Opportunities in Smaller Towns and Villages

Infrastructure Development and Its Impact on Real Estate Prices

Infrastructure projects are a very important factor for the real estate market, especially in continental areas where tourism does not play a decisive role in price formation. When a region is well connected, it immediately becomes more attractive for living. 

Investment in infrastructure leads to increased interest in real estate. With good transport connections, cities and smaller settlements, once considered too remote, are no longer so. In this way, they attract new residents as they become practical for living, and new residents drive demand, consequently increasing property values.

Conclusion

While coastal investments remain attractive, continental Croatia is increasingly stepping out of the shadows. Lower prices, better quality of life, infrastructure development, and growing demand make the inland a serious opportunity for smart investment.

From Zagreb as a safe choice, through Osijek and Slavonia with great potential, to smaller towns and villages offering favorable conditions and state incentives – the inland offers a wide range of possibilities for different investor profiles.

By investing beyond the coast, one gains not only a property but also long-term value, stability, and space for growth.

Share with

Zorana Barada
Zorana Barada

Business secretary

Dedicated and hardworking individual known for her strong sense of responsibility and punctuality. A true workaholic, she consistently strives for excellence while maintaining a warm, empathetic, and approachable demeanor. Always eager to help and support her colleagues, she is highly valued for her kindness and collaboration. Outside of work, she has a deep passion for literature and enjoys long walks, which help her stay grounded and inspired.

Want to connect with us? We'd love to hear from you! Send us a message, and we'll get back to you shortly.

Contact