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For years, the unwritten rule was that front-row properties by the sea were the only real investment in Dalmatia. However, in recent years, a clear market shift has been visible. More and more domestic and foreign buyers are turning their attention toward the Dalmatian hinterland and the surroundings of Split. Here, they find what has become a rarity on the coast – spacious plots, complete privacy, an authentic ambiance, and a much better value-for-money ratio.

Buyers from Germany and Austria have for decades represented the most important and stable segment of foreign buyers in Croatia. From our daily agency practice, we can clearly see that the interest of German-speaking buyers in the Croatian Adriatic is not a passing trend, but a solid combination of geographical proximity, historical tradition, and a sentimental connection to this region.

In recent years, Croatia has increasingly found itself on the radar of international buyers of luxury real estate. Crystal clear sea, authentic Mediterranean ambiance, investment security, and a limited supply of properties right on the coast create a combination that attracts investors from all over the world.

In recent years, Croatia has become a true haven for investors. This has been largely driven by its accession to the European Union, the Schengen Area, and the Eurozone, which gave investors an additional layer of security when it comes to their investments. We have written extensively about what attracts investors to Croatia. In short, it comes down to a favourable price-to-quality ratio, growing tourism demand, and the not insignificant role played by global geopolitical developments.

Croatia has once again been recognized as a top destination by the most influential promoters of tourism and travel. According to the prestigious Virtuoso Luxe Travel report for 2026, as reported by Forbes Travel Guide, Croatia has been ranked among the top five destinations to visit this year. This is great and happy news that everyone should be extremely proud of, given the strong competition from countries around the world.