
Buying a property is one of the most stressful and largest financial decisions in life. To avoid wasting the money we worked so hard for and to invest in the home of our dreams, we will examine and study all factors, including the ideal timing for purchase.
Why Timing Matters When Buying Property
Changes in the market affect property prices, so it is necessary to monitor economic trends to assess when is the most favorable time to buy. High demand affects the price level of properties and reduces the ability to negotiate, while periods of lower demand are considered a good time both for buying and for negotiating.
It is important to pay attention to the economic policy of the state and financing conditions, namely the raising and lowering of interest rates, so favorable interest rates are considered good timing.
The seasonal impact is also significant. The pre-season and high season in Croatia are times of highest demand, while in the post-season, i.e., autumn and winter months, demand drops, which may (but does not necessarily) affect price decreases.
What Affects Property Prices in Croatia
Property prices in Croatia have been in constant growth since joining the European Union, especially since the introduction of the euro. Various factors affect prices, but it is worth noting that the value of a property and its market price do not necessarily align.
The first factor that dictates price is location. This factor is particularly significant in Croatia. For example, if we compare prices of properties of similar size and condition in Split and Osijek, the difference is considerable.

The highest prices are held by properties by the sea, in tourist zones, followed by those in large cities close to all essential amenities. Good transport connections also sustain the price.
The condition and size of the property also affect its price. A large size does not necessarily mean it is well-utilized, so a smartly designed layout also increases the value.
There is a price difference between new builds and older properties. Although new builds are generally more expensive, they are ultimately considered a better investment if older properties require more renovations.
In this regard, having an energy certificate also helps in forming the price, as such buildings are more expensive but save future owners on utility costs in the long term.
The price is also influenced by the position of the apartment within the building – what floor it is on and whether it has a view. Basement apartments, for example, have the lowest prices.
Seasonal Market Fluctuations – Which Months Are Most Favorable
As mentioned earlier, seasonality is one of the key factors shaping property prices.
Pre-season and high season, i.e., spring and summer, are periods when the largest number of properties is placed on the market, when the number of viewings increases, and when overall interest in properties is higher due to the greater number of tourists.
After the season, in autumn and winter, when the season subsides, demand is somewhat lower and sellers are more willing to lower prices and negotiate.
Considering this, from a seasonal perspective, we consider autumn and winter to be the best timing for investment.
Impact of the Tourist Season on Prices and Supply

We previously highlighted how seasons and seasonality affect property price formation. The tourist season, especially from June to September, is the time of year when hundreds of thousands of tourists arrive in Croatia. Among them, there are certainly those who wish to buy property on our coast, whether for family vacations, occasional or permanent stays, or as a tourist investment.
However, as property owners tend to rent them out for tourism during the season, potential buyers are often unable to view them due to tourist occupancy, which often puts real estate agents in a difficult position.
When Prices Are Lowest and Most Favorable for Buyers
Considering everything written so far about the nature of the tourist season and how it affects sales prices, we can say that the most favorable period for investment is the post-season, i.e., the period from October to February.
During this period, a drop in interest is recorded, which can lead to price reductions and sellers’ willingness to negotiate potential price decreases.
This applies equally to cities and the coast; on the coast because of reduced demand due to fewer tourists/potential buyers, and in cities due to a lower intensity of relocations and moves.
Impact of Loan Interest Rates and Inflation

To get the timing right, it is necessary to monitor macroeconomic factors that affect the real estate market. Among the most important macroeconomic factors are inflation and loan interest rates.
If loan rates are unfavorable, this can lead to a market slowdown, as borrowing becomes more expensive and thus riskier. The result is lower demand, which can lead to a rise in prices.
During periods of inflation, banks raise interest rates to curb borrowing and cool the economy. Therefore, to get the timing right, one must closely monitor the economic situation in the country and the actions of the relevant banks.
Conclusion
Although it is difficult to predict the ideal timing for investing in real estate, it is clear that careful monitoring of the market, seasonality, and economic indicators can influence the profitability of the investment.
Autumn and winter often offer more favorable conditions, less competition, and greater willingness of sellers to negotiate, while macroeconomic factors such as interest rates and inflation can further shape the right moment for purchase. Patience, good information, and timely decision-making are key to successfully entering the world of real estate.
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Dedicated and hardworking individual known for her strong sense of responsibility and punctuality. A true workaholic, she consistently strives for excellence while maintaining a warm, empathetic, and approachable demeanor. Always eager to help and support her colleagues, she is highly valued for her kindness and collaboration. Outside of work, she has a deep passion for literature and enjoys long walks, which help her stay grounded and inspired.
Dedicated and hardworking individual known for her strong sense of responsibility and punctuality. A true workaholic, she consistently strives for excellence while maintaining a warm, empathetic, and approachable demeanor. Always eager to help and support her colleagues, she is highly valued for her kindness and collaboration. Outside of work, she has a deep passion for literature and enjoys long walks, which help her stay grounded and inspired.
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